McDonalds, what does it mean to you? Essay -- essays research papers

marketing Management 3-430 Current Issues PaperMcDonalds, What Does It Mean to You? McDonalds passel has held a prominent position in the fast-food market for much of its existence. A person would be hard pressed to find consumers who would not quick recognize the famous golden arches, as the company has expanded its market globally. However, as global consumer tastes shift to a more heath-conscious public which cares little about super sizing and more about slenderizing the popular burger concatenation has been experiencing a drop in sales. McDonalds strategy for its globalization designing has included the concept of local anestheticizing their product (to a degree) for an international market for example, local managers in British versions of the restaurant are able to make their admit decisions that pertain to adapting to the current market. A difficult challenge for the corporations marketing aggroup is how to reposition this wildly successful brand in a stagnant Briti sh market.McDonalds, which has operated in London successfully for xxx years, has recently become aware of dropping sales which have been attributed to the coarses growing health concerns. The plan the British marketing team has developed includes sending the famous golden arches on hiatus darn a new campaign will attempt to reposition the fast-food kitchen range as a healthy choice for consumers. The theory is interesting, due to McDonalds strong consu...