Walt Disney

Experiential Exercise 1A SWOT ANALYSIS OF WALT DISNEY Three major(ip) Strengths ? print Recognition The Disney make has been around for almost shut a century and the world has come to recognize it as a wholesome family entertainment. With its hit movie & TV productions such as Mickey Mouse, The Lion King, Toy Story, Hannah Montana, The Highschool Musicale, and many an(prenominal) much it continues to entice its viewers to patronize the Disney steel. The company has been rank by Interbrand as its 9th most perceptible brand figure in the whole world and making it the most recognizable brand in the media alter exertion. ?Strong Revenues Walt Disney remains to be the industry leader in terms of revenues thanks to its considerably diversified five business segments let only: Media Networks, Parks and Resorts, studio Entertainment, Consumer Products, and interactive Media. The company had booked close to $40.8 cardinal in revenues for the family 2011 making it the i ndustry leader followed by intelligence knowledge Corp. with $33.9 billion, Vivendi with $29 billion and Time Warner with $28.6 billion. ?Most Valuable attention Player - Due to its well established brand name along with its strong fiscal movement there is no doubt that Walt Disney is by far the most valuable media fare together company in the world.

In an industry where the ingrained commercialiseplace detonating device stands about $190 billion, the total market cap of Walt Disney is about $64.7 billion garnering about 33% in total industry market cap. Three Major Weaknesses ? short(p) performance from Interactive Media - Improving revenues ! course on year by the Interactive Media Segment is still not sufficiency to put together this segment on a bankable note. For the past ternary years al atomic go 53 this segment has loss almost $1 billion making it the only business segment of Walt Disney to be unprofitable. ? withal Large Workforce The company is currently one of the biggest employers in the world as its workforce currently stands at virtually 156,000. Having a very large...If you want to get a copious essay, order it on our website: OrderCustomPaper.com

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