Indian Tea Industry

Objective: 1. To study the foodstuff scenario and structure of Indian teatime Industry for get 10 geezerhood. 2. To study the economic considerateness of Tata afternoon tea and its market break through share for past 10 years. 3. To contemplate the changes in market shares of Tata Tea and HUL and study the unlike factors stern the changes. 4. Study the various strategies opted by HUL and Tata Tea for the fight of market leadership. Indian Tea Industry: The tea stability in India is about 170 years old. It occupies an important place and plays a very useful part in the study economy. India produces 30% of the get tea supply of world. The total upset of Indian tea diligence is round 8000 crores. India produced around 945 kg tonnes of tea in 2008 rising from 850 kg tonnes in 1999 as shown in Figure 1. In 2001-02, exports by Indian Tea Industry fell drastically delinquent to rise of depression cost exporters mainly from China, Kenya, Sri Lanka and Indonesia. Domestically, the retail scathe of tea was discourage by oversupply few years back. This problem was payable to an increase in cheap, low-quality tea from neighbouring countries much(prenominal) as Nepal, Vietnam and Indonesia. But since last two years the industry has shown great improvement with around 10% rise in market size in valuate.

(Figure 2) HERFINDAHL INDEX OF INDIAN afternoon tea INDUSTRY Herfindahl tycoon of Indian tea industry is0. 07. This value is very midget and it shows a highly competitive noncompetitive competitive market. The arguing in the industry is mainly found on harvest-f estival differentiation. for each one compa! ny tries to differentiate its product to cater different customers. Eg. Masala tea, paging tea, dust tea, etc.There are a large number of companies in the market. Infact there are more(prenominal) than 2000 companies operating in the Indian tea market which makes the market a highly competitive one. The major(ip) players in the Indian tea industry are HUL, Tata Tea, Mcleod Russel, etc. TATA TEA machinate up in 1964 as a joint stake with UK-based James Finlay and...If you want to get a full essay, hostelry it on our website: OrderCustomPaper.com

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